We make the complex world of data simple.
Data is at the heart of everything we do. Our data marketing experts will show you how to harness your data and make it work for your organisation.
We use our unique data-analysis process – the Insightstream – to help our clients:
- Understand their data
- Realise the potential customers hold for their businesses
- Deliver innovative marketing strategies
- Maximise opportunities for customer communication
Our work helps companies grow. Whether you’re looking to increase revenue from current customers, find new customer groups, develop new products or enter new markets, the Insightstream delivers real advantage in a complex and competitive business world.
Making sense of your data
Turning data into insight
There’s no question the world of data is changing: new data sources are providing new opportunities to understand markets and what turns prospects into customers.
But your basic question has not changed: how do we turn data into insight?
Identifying, gathering and cleansing the right data for your business is the first stage of the Insightstream. Our approach is holistic: we analyse your systems, data and communication needs to create an approach that works for you.
Providing the right data
Insightstream is a global data provider. Our data solutions can be focused on single or multiple countries, or applied globally.
We can provide both tactical and strategic marketable data, covering all aspects of demand creation. Our data specialists will help you to create a bespoke data strategy.
Our data resources have the breadth and depth to reach even the most targeted audience.
Our international data-cleansing services will validate and correct address data for more than 240 countries and territories. Once cleansing is complete, we can help you to enhance your data with targeted company information, contacts and emails. We will also apply segmentation criteria if required, such as industry type, headcount and turnover.
Sifting data gold from digital landfill
The contemporary data landscape can be confusing. But we make it our business to know where to source the best data while maintaining competitive prices.
We understand that new media is an essential part of business today. Our work transcends traditional data solutions for the digital age.
We work with you to assess how much of the data in your internal systems is appropriate to enter the Insightstream.
This is important, as much Big Data, whilst essential for the operational management of a company, is of little relevance to the decision-making and customer-engagement processes.