You’ve got the right data. And we’ve subjected it to rigorous analysis. The next stage of the Insightstream is enhancing your customer engagement through the business intelligence we’ve developed.
Engaging customers through your database
We can construct a hosted database platform tailored to your business – and manage it for you. This will provide fully secure web-enabled access, giving rich functionality. It can incorporate both back-room support – data quality management – and front-room tools – email, campaign management, analytics and CRM.
Bringing the database into the 21st century
A well-maintained database is still an integral part of effective customer engagement. In recent years some companies have ignored the importance of the database in a rush to embrace the new – email, web comms, e-commerce and social CRM. But the successful use and integration of these new technologies requires sound data and a clear data strategy. And a robust database is still essential. Without it you cannot manage your communication cycle – or your Insightstream.
Insight Stream’s new Insight Pilottm service, optimised specially for global data provides sophisticated end-to-end customer data management functionality specifically geared towards the B2B community. Uniquely, Insight Pilot also incorporates a data quality management toolkit ensuring real-time management of the complex B2B data components. It is a cloud solution providing very low cost implementation with a high degree of customer service. Read more about Insight Pilot here.
Using our experience
We have broad experience of the selection and application of data-visualisation and marketing-automation tools. This includes: FastStats, Traction, Chordiant, SDL (Alterian), Unica and Neolane; as well as CRM tools, such as Salesforce and Sugar CRM. We can also advise on the selection and management of SaaS providers, e-commerce and email services providers (ESPs).