Jan 05,2017

Great vision – but don’t build on sand ….

Managing Director of the DMA, Rachel Aldighieri writes in Decision Marketing predicting AI as the next real advance for targeted marketing in 2017 and beyond. It’s really good for our industry to have visionaries looking outwardly at the opportunities afforded Read More

Around 41 seconds to read

Oct 12,2016

The world has gone Digital or has it??

Think Digital Marketing … with sound support. It’s Dynamic, Exciting, Works in real time and finally enables consumers or business buyers to engage with their suppliers on their terms. All true descriptors of Digital Marketing, of course, and opportunities for Read More

Around 1minuteand36 seconds to read

Sep 30,2016

Cobbler’s shoes folks, cobbler’s shoes

We had a very successful visit to Technology for Marketing this week (#TFM16 if you like hashtags). We then received a timely follow up from a very well known ESP – great timing but what happened to quality control?

Around 11 seconds to read

Aug 19,2016

Insight Stream launches “Decision Stream” – exciting new global data tool

Insight Stream is delighted to announce the launch of an exciting new data tool – Decision Stream. Decision Stream is a database of 340 million Global B2B Decision Makers. It contains job title/ job function and personal email data as Read More

Around 1minuteand21 seconds to read

Aug 19,2016

Great Customer Management – shame about the data!

I recently received a Birthday voucher from a dive shop I use from time to time. Not a sector from which you expect sophisticated marketing. Lovely email, spelt my name right and offered me a £ 5 voucher. Only Read More

Around 19 seconds to read

Aug 03,2016

Data first or technology first? it’s a balance!

Most organisations understand and appreciate the need to get data working for their business. They appreciate the value of CRM; the value of accurate, targeted and repeatable marketing; the value of getting the right data to sales people; and the Read More

Around 1minuteand23 seconds to read

Feb 18,2016

Data comes in many flavours: Food for thought!

Data comes in many flavours today: Big, CRM, email, coupons (yes, those) and many other names! Cold, warm or hot, of course. Which works hardest for you though? Do you even know what data you have? Is it complete? Up Read More

Around 33 seconds to read

Feb 11,2016

tfconnect Data Insights partnership announced

Insight Stream have partnered with Exhibitions and Event industry experts tfconnect to create a new brand to specialise in working with the masses of BIG data collected by events businesses. Not only for data improvement and management, but also as Read More

Around 23 seconds to read

Nov 16,2015

We’re hiring!

Insight Stream is hiring! We’re currently seeking an Internal Sales Person to be mainly office and telephone based to develop our new business contacts and drive the sales pipeline. Also looking for a marketing analyst – again based in our Read More

Around 19 seconds to read

Aug 20,2015

Insight Stream co-sponsors ‘The Great Debate’

Founded in 2013 by four partners that provide complementary services in B2B Customer Management, The Great Debate is now in its third year, and has built up an impressive list of senior level delegates who follow the series of debates. Read More

Around 34 seconds to read

1 2

share on